20 April 2020
Last month,we announcedour evolved corporate strategy and purpose to buildA Better Tomorrow, by reducing the health impact of our business through offering a greater choice of enjoyable and less risky products.
Our short animation above further explains this strategy and clear corporate purpose and how we will build on our strong foundations and global capabilities to meet the changing needs of our consumers.
The animation details howsustainability is front and centre of all we doand how we have set ourselves ambitious targets – including becoming carbon neutral by 2030. It also explains how ourEthos, which represents our culture and who we are as a business, is key to deliveringA Better Tomorrowfor all our stakeholders.
“Our business has extremely strong foundations and, with the launch of our evolved strategy, we are well-positioned for long term sustainable growth as we embark on this journey of building A Better Tomorrow together,” said ourChief Executive, Jack Bowles.
Find out more atbat.com/strategy.
BAT
Globe House
4 Temple Place
London
WC2R 2PG
+44 (0) 20 7845 1000
