More recognition for our world number one1Ģżglobal vapour brand
Our world number one1Ģżglobal vapour brand Vuse has struck gold again with another award acknowledging its sustainability leadership credentials.
Vuse won the gold award at the prestigious Transform Awards Europe 2022 for āBest Use of Sustainable Packagingā in recognition of the work done with our WPP agency Landor & Fitch (see box, right).
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This is Vuseās second successive win at the Transform Awards Europe, havingĢżpicked up gold last year for āBest Brand Experienceā, delivered through the Vuse Inspiration Store.
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Speaking after last nightās awards ceremony in London, Elly Criticou, BATās Global Vapour Category Director, said: āThis award further demonstrates how we are setting the ESG standard within the vaping category. Last year we pledged to become the worldās first global carbon neutral vape brand and we did it.
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āWe are on a continuous journey to meet our ambition to be the most sustainable vape brand and this is great testament to our commitment and hard work. Congratulations to everyone involved.ā
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With the goal of becoming the worldās first carbon neutral vapour brand, Vuse worked in partnership with Landor & Fitch to create a pack design made from recyclable materials and device packaging free from unnecessary single-use plastics. āGreat results!ā said one judge. Another added: āThe packaging will appeal to its target audience and is a genuine innovation with sustainability as the driver.ā The awards, hosted by Transform Magazine, celebrate excellence in brand development, rebranding, and repositioning.
At BAT, as we build A Better Tomorrowā¢ by reducing the health impact of our business, we are creating brands of the future ā brands with purpose with sustainability at their core.
Success at the Transform Awards marks the latest in a long line of sustainability recognition for Vuse, which became theĢżworldās number one global vaping brand in 20211Ģżby value share. In 2021, Vuse was recognised as theĢżfirst global carbon neutral vape brand in the world2Ģżand alsoĢżwon the Sustainable Product AwardĢżat the prestigious 2021 SEAL Business Sustainability Awards.
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The Transform gold is Vuseās 19th prestigious award to-date, following the Vuse ePod2Ģżbeing named as UK Product of the YearĢżin the āVape & Heated Tobacco Productsā category.
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