PRESS RELEASE
09 DECEMBER 2025
Tadeu Marroco, Chief Executive
“Full-year delivery remains on track.
“I am particularly pleased with our momentum in the U.S., the world’s largest nicotine value pool. Strengthened combustibles performance and enhanced commercial execution reinforce our future confidence. Velo Plus continues to deliver excellent results, reaching number 2 in volume and value share, with profitability3 on-track for full year.
“Recent Vuse volume and revenue improvement in the U.S. is encouraging, although the Vapour category continues to be impacted by illicit proliferation. Over time, we believe Vuse is well positioned to benefit from stronger Federal and State level enforcement.
“Group New Category revenue is accelerating to double-digit growth in H2.
“Velo continues to grow strongly in all three regions, in the fastest growing New Category with the lowest risk*† profile, relative to cigarettes.
“We remain focused on establishing glo Hilo as a premium offering in the largest Heated Products profit pools, across three priority markets in H2. Further roll-outs are planned in 2026.
“Vuse Ultra, our premium vaping platform, is driving encouraging early results in priority launch markets of Canada, Germany and France. Premium ‘Vapour Done Right’ is a significant, untapped segment for further value creation.
“While there is more to do, we continue to prioritise investment in our most profitable markets and categories, driving accelerating New Category contribution3, in line with our Quality Growth approach. We remain confident in delivering our mid-term algorithm next year.
“Our strong operating cash conversion is driving increasing financial flexibility as we reduce leverage4 towards our 2.0-2.5x target range. I remain committed to delivering sustainable shareholder value supported by robust cash returns, progressive dividends and sustainable share buy-backs, and I am pleased to announce today that we are increasing our buy-back programme to £1.3bn for 2026.”
1. Combustibles: Resilient financial performance driven by the U.S. and AME
2. H2 New Category revenue growth acceleration, driven by Velo Plus and recent U.S. Vapour improvement
2.1 Velo: Clear category leadership in AME; excellent Velo Plus performance in the U.S.
2.2 glo: Broadly flat FY revenue growth, impacted by competitive activity and resource reallocation ahead of glo Hilo launches
2.3 Vuse: Improved H2 revenue performance driven by recent U.S. improvement
3. Continued strong cash delivery, and balanced capital allocation
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Financial guidance and trading update expectations based on constant rates: Measures are calculated based on the prior year's exchange rate, removing the potentially distorting effect of translational foreignexchange on the Group's results. The Group does not adjust for normal transactional gains or losses in profitfrom operations which are generated by exchange rate movements.
Share data YTD September 2025 average share growth vs. FY24 average.
This announcement also contains New Category contribution, adjusted profit from operations, adjustedEBITDA, adjusted net debt, adjusted net finance costs and adjusted diluted earnings per share, all of whichare before the impact of adjusting items and which are reconciled from profit from operations, profit/(loss)for the year, borrowings, net finance costs, and diluted earnings per share. See "Note on Non-GAAPMeasures".
Share growth refers to volume share for HP and Modern Oral and value share for Vapour. As used herein,volume share refers to the estimated retail sales volume of the product sold as a proportion of total estimatedretail sales volume in that category and value share refers to the estimated retail sales value of the productsold as a proportion of total estimated retail sales value (rechargeable closed systems consumables anddisposables) in that category. Please refer to the 2024 Annual Report on Form 20‐F for a full description ofthese measures, together with a description of other Key Performance Indicators (KPIs), on pages 391 and 392.Industry and global revenue refer to the total industry revenue in the markets in which we are present.
miniý comprises Heated Products (HP), Vapour and Modern Oral.
This announcement contains several forward-looking non-GAAP measures used by management tomonitor the Group’s performance. For the non-GAAP information contained in this announcement, nocomparable GAAP or IFRS information is available on a forward-looking basis and our forward-lookingrevenue and other components of the Group’s results, including adjusting items, cannot be estimatedwith reasonable certainty due to, among other things, the impact of foreign exchange and adjustingitems, which could be significant, being highly variable. As such, no reconciliations for this forward-lookingnon-GAAP information are available and we are unable to: present revenue before presenting constantcurrency revenue; or present profit from operations before presenting adjusted profit from operations atconstant rates, as adjusted for Canada; or present diluted EPS before presenting adjusted EPS at constantrates as adjusted for Canada; or present profit/(loss) for the year before presenting adjusted EBITDA at constant rates as adjusted for Canada.
This announcement also contains New Category contribution, adjusted profit from operations, adjustedEBITDA, adjusted diluted earnings per share, adjusted net debt and adjusted net finance costs, all of whichare before the impact of adjusting items and which are reconciled from profit from operations, profit/(loss)for the year, diluted earnings per share, borrowings and net finance costs.
Adjusting items, as identified in accordance with the Group’s accounting policies, represent certain itemsof income and expense which the Group considers distinctive based on their size, nature or incidence.These include significant items in, profit from operations, profit/(loss) for the year, diluted earnings pershare, net finance costs, which individually or, if of a similar type, in aggregate, are relevant to anunderstanding of the Group’s underlying financial performance. Although the Group does not believe thatthese measures are a substitute for IFRS measures, the Group does believe such results excluding theimpact of adjusting items provide additional useful information to investors regarding the underlyingperformance of the business on a comparable basis.
The Group’s Management Board reviews a number of our IFRS and non‐GAAP measures for the Group andits geographic segments at constant rates of exchange. This allows comparison of the Group’s results, hadthey been translated at the previous year’s average rates of exchange. The Group does not adjust for thenormal transactional gains and losses in operations that are generated by exchange movements.Although the Group does not believe that these measures are a substitute for IFRS measures, the Groupdoes believe that such results excluding the impact of currency fluctuations year‐on‐year provideadditional useful information to investors regarding the operating performance on a local currency basis.
Another non-GAAP measure which the Group uses and that is contained in this announcement isoperating cash conversion. Management reviews operating cash conversion as an indicator of the Group'sability to turn profits into cash.
Certain adjusted measures, including adjusted profit from operations, category contribution, net financecosts, adjusted diluted earnings per share, leverage, adjusted net debt and adjusted EBITDA, are alsopresented on an “adjusted for Canada” basis, reflecting the removal of 100% of adjusted profit fromoperations of our Canadian business, excluding miniý, from both 2024 and 2025 results, toremove the distorting effect of the Canadian results, as from 29 August 2025, the date all of the Group’soutstanding tobacco litigation in Canada was settled, annual payments based on a percentage (initially85%, reducing over time) of the Group’s net income after taxes, based on amounts generated in Canadafrom all sources, excluding miniý, will be paid out by the Group until the aggregate settlementamount is paid. Due to the initial uncertainty of the timing of the implementation of the settlement, wehave removed 100% of the results of the Canadian business, excluding miniý, for the periodsunder review here.
The Group’s Management Board regularly reviews the measures used to assess and present the financialperformance of the Group and, as relevant, its geographic segments, and believes that these measuresprovide additional useful information to investors. Please refer to the 2024 Annual Report on Form 20‐F,pages 391 to 410, for a full description of each measure alongside non-financial measures.
References in this announcement to ‘BAT’, ‘Group’, ‘we’, ‘us’ and ‘our’ when denoting opinion refer toBritish American Tobacco p.l.c. (BAT PLC) and when denoting business activity refer to BAT Groupoperating companies, collectively or individually as the case may be.
This announcement does not constitute an invitation to underwrite, subscribe for, or otherwise acquire ordispose of any BAT PLC shares or other securities. This announcement contains certain forward-lookingstatements, including “forward-looking” statements made within the meaning of the U.S. PrivateSecurities Litigation Reform Act of 1995. These statements are often, but not always, made through the useof words or phrases such as “believe,” “anticipate,” “could,” “may,” “would,” “should,” “intend,” “plan,”“potential,” “predict,” “will,” “confident in”, “expect,” “estimate,” “project,” “positioned,” “strategy,” “outlook”,“target” and similar expressions. In particular, these forward-looking statements include statementsregarding (i) the Group's expectations with respect to growth of revenue and adjusted profit fromoperations in the second half and full year of 2025 at the Group, segment and category levels, (ii) theGroup's expectations with respect to New Category revenue and profitability on a category contributionlevel in the second half and full year of 2025, (iii) the Group's expectations with respect to the mid-termalgorithm in 2026, (iv) the Group's expectations with respect to glo Hilo launches in the second half of 2025,(v) the Group's expectations with respect to Vuse revenue in the full year of 2025, (vi) statements under theheading “Continued strong cash delivery, and balanced capital allocation”, (vii) statements regardingrobust cash returns, (viii) statements regarding the progressive dividend and sustainable share buy-back,including £1.1bn in 2025 and £1.3bn in 2026 and (ix) statements under the heading "Technical guidance forFY25". These include statements regarding our intentions, beliefs or current expectations concerning,amongst other things, our results of operations, financial condition, liquidity, prospects, growth, strategiesand the economic and business circumstances occurring from time to time in the countries and marketsin which the Group operates.
All such forward-looking statements involve estimates and assumptions that are subject to risks,uncertainties and other factors. It is believed that the expectations reflected in this announcement arereasonable, but they may be affected by a wide range of variables that could cause actual results andperformance to differ materially from those currently anticipated.
Among the key factors that could cause actual results to differ materially from those projected in theforward-looking statements are uncertainties related to the following: the impact of competition fromillicit trade; the impact of adverse domestic or international legislation and regulation; the inability todevelop, commercialise and deliver the Group's miniý strategy; the impact of supply chaindisruptions; adverse litigation, external investigations and dispute outcomes and the effect of suchoutcomes on the Group's financial condition; the impact of significant increases or structural changes intobacco, nicotine and miniý related taxes; translational and transactional foreign exchange rateexposure; changes or differences in domestic or international economic or political conditions; the abilityto maintain credit ratings and to fund the business under the current capital structure; the impact ofserious injury, illness or death in the workplace; adverse decisions by domestic or international regulatorybodies; direct and indirect adverse impacts associated with Climate Change; direct and indirect adverseimpacts associated with Circularity; and Cyber Security risks caused by the heightened cyber-threatlandscape, the increased digital interactions with consumers and changes to regulation.
Past performance is no guide to future performance and persons needing advice should consult anindependent financial adviser. The forward-looking statements reflect knowledge and informationavailable at the date of preparation of this announcement and BAT undertakes no obligation to update orrevise these forward-looking statements, whether as a result of new information, future events orotherwise. Readers are cautioned not to place undue reliance on such forward-looking statements.
No statement in this announcement is intended to be a profit forecast and no statement in thisannouncement should be interpreted to mean that earnings per share of BAT PLC for the current orfuture financial years would necessarily match or exceed the historical published earnings per share ofBAT PLC.
Additional information concerning these, and other factors can be found in BAT PLC filings with the U.S.Securities and Exchange Commission (“SEC”), including the Annual Report on Form 20-F, filed on 14February 2025, and Current Reports on Form 6-K, which may be obtained free of charge at the SEC’swebsite, and BAT’s website, www.bat.com.